by Squad1 | Aug 22, 2023 | Inbound Marketing, SEO, Website Design
Today’s buyer is looking for solutions online. They want to visit and spend time on websites that educate, and help them to make better purchasing decisions. And—they typically begin this process before engaging your sales force. So how do you ensure that buyers...
by Squad1 | Aug 22, 2023 | Inbound Marketing, Lead Generation, SEO, Website Design, Website Redesign
Ten years ago, businesses could put together a nice-looking website that basically acted as a digital brochure, and feel confident that they had built a web presence. On today’s information superhighway, that type of website design is destined to become...
by Squad1 | Aug 22, 2023 | Digital Marketing, Inbound Marketing
The number of analytic metrics involved with your business website can be dizzying. You built a website to accomplish specific goals like achieving a high ranking on the Search Engine Result Pages (SERP) for the keywords that are most relevant. You also...
by Squad1 | Aug 22, 2023 | Digital Marketing, Inbound Marketing
What is a call to action (CTA)? In the context of your business website, they’re words on or next to buttons that prompt visitors to join a mailing list, download a lead magnet, watch a video, make a purchase, or share some of your content. The text associated...
by Squad1 | Aug 22, 2023 | Inbound Marketing
Many companies, both B2B and B2C, find themselves in the position of having to satisfy a committee of decision-makers in order to make a sale. This is especially true of high consideration sales, where the cost causes buyers to take more time researching, comparing,...
by Squad1 | Aug 20, 2023 | Inbound Marketing
Inbound marketing focuses on attracting readers and keeping them interested in order to work the charm that gets them to convert. In 2019, the “build it, and they will come” mentality is long gone. Instead, consumers are more discerning than ever, challenging...
