by Squad1 | Aug 22, 2023 | Customer Service, Digital Marketing
If your local business is having special holiday hours, make sure you use your digital presence effectively to let holiday shoppers know – especially if you’re planning to close your storefront so that your employees can spend the holiday with their families....
by Squad1 | Aug 22, 2023 | Digital Marketing
Businesses tend to put a lot of effort into developing email marketing best practices, but often miss the opportunity to get those emails into the hands of as many people as possible. Lead generation is critical, and one of the best ways to generate leads is...
by Squad1 | Aug 22, 2023 | Digital Marketing, Inbound Marketing
The number of analytic metrics involved with your business website can be dizzying. You built a website to accomplish specific goals like achieving a high ranking on the Search Engine Result Pages (SERP) for the keywords that are most relevant. You also...
by Squad1 | Aug 22, 2023 | Digital Marketing, Inbound Marketing
What is a call to action (CTA)? In the context of your business website, they’re words on or next to buttons that prompt visitors to join a mailing list, download a lead magnet, watch a video, make a purchase, or share some of your content. The text associated...
by Squad1 | Aug 22, 2023 | Copywriting, Digital Marketing, Email Marketing
Are you inundated with email every day? Guess what? Your customers are, too. That makes it hard for you compete for their attention in the Inbox. In situations like this, your email subject lines are critical to getting readers’ attention. But what makes a good...
